Email Marketing Guidelines
In the realm of email marketing campaigns there is a general misconception that web is the same as print and email is the same as web. All this is far from the reality. To be clear on font, in the print realm, anything goes. However, once in the realm of the Internet there only a small handful of web-safe fonts and even fewer available for consistent viewing in email clients. Below are excerpts from various sources that support this industry standard.
Visibility studies indicate that the best fonts for email communications are Arial 10pt and Verdana 10pt. It is ... Read more»
